Case
Topic
|
Key
Wisdom Points
|
Course
Use |
Ad
Council |
Social Advertising ROI Practices (national; various media) |
ROI Marketing |
|
Traditional
Organization's Transaction to New Technologies |
Contemporary
Financial Engineering |
|
Improved
Yield from Rigorous selection Processes |
|
|
Positive
Impact of JV/Alliances with Other Orgs
|
|
AMA/College
Board
|
For-Profit
Subsidiaries Can Be Lucrative |
ROI
Marketing |
|
Leverage
Brand to Compete With Commercial Entities |
|
|
Attract
Top Talent With Stock Options |
Contemporary
Financial Engineering |
|
Benefits
of Leveraging Internet Technology |
Executive
Compensation |
|
Use
of Untapped Asset
|
|
BirthRight Israel
|
Importance of Micromarketing/Segmentation |
ROI Marketing |
|
Leading
Image/Brand Management Practices |
Contemporary
Financial Engineering |
|
Wise
Allocation of Resources |
|
|
Positive
Impact of JV/Alliances with Other Orgs
|
|
Business
School Initiatives -Harvard & Others
|
Comparison
of Various Strategies
|
ROI
Marketing |
|
Attractive
Economics from Subsidiary or JV Structures |
Contemporary
Technology |
|
Leverage Brand
to Compete With Commercial Entities
|
|
|
Benefits
of Leveraging Internet Technology |
Contemporary
Financial Engineering |
|
Use
of Untapped Asset |
|
|
Enhance
Endowment via Stock Appreciation
|
|
Focus
on the Family
|
Effective
Marketing & Distribution |
ROI
Marketing |
|
Effective
Segmentation (e.g. teens, teachers, single parents) |
|
|
Effective
Brand Management Strategy |
|
|
Effective
Use of Technology- new "webzine" |
|
|
Effective
Allocation of Resources, Possible Commercial Pursuits (e.g. JV's subsidiaries),
Nonfundraising Revenues (e.g. subscription & radio/web/print advertising
revs. etc)
|
|
Virtual
Jerusalem
|
Effective
Use of Technology to Further Mission
|
Contemporary
Technology |
|
Effective
Use of Technology as marketing Tool |
ROI Marketing |
|
Community
Enhancement |
|
Social
Venture Capital
|
Increased
Competition Between Nonprofits and For- Profits
|
Contemporary Financial Engineering |
|
Benefits
of Best Practices Applications |
Benchmarking |
|
Attractive
Economics of Social Investing |
Venture
Capital |
|
Intolerance
for Nonprofit Performance |
Technology? |
|
Benefits
of Leveraging Internet Technology |
|
Cyber
Case Study
|
Traditional
Case Study |
Essential
points very clear |
Essential
points not obvious |
No
non-essential information |
Includes
non-essential information |
Written
in executive summary format |
Written
in lengthy, story format |
Reading
time= 15-20 minutes |
Reading
time= 2-5 hours |
1,500-2000
words/2-5 exhibits |
5,000
words/5-8 exhibits |
Designed
for individual review |
Designed
for team preparation & review |
Alternate
perspectives |
Alternate
& singular perspectives |
Macro
issues |
Balance
of micro & macro issues |
Greater
depth of understanding & information hyperlinks |
N/A |
Contemporary
information hyperlinks
-Company website
-Stock price
-Recent news articles
|
N/A |
Linked
table of contents |
N/A |
Encouraged
use of audio/visual links (e.g., radio & TV commercials |
N/A |
Detailed
site map |
N/A |
Link
to discussion forum |
N/A |